Aimee Sekmistrz

Aimee attained her Bachelor’s degree in Biomedical Science with a minor in Chemistry in 2001 and a Bachelor’s degree in Nursing in 2003 from Grand Valley State University. After graduation, she worked as a graduate nurse at Oakwood hospital, specializing in ICU and cardiac bypass. Due to her placement in these critical atmospheres, she was able to develop her skill sets in prioritization, multi-tasking, problem solving, effective communication and patient care. It was in this career that she learned the fundamentals of service, whether it be directed toward a patient, family, or a professional audience. Her business strategy follows the fundamental steps of the nursing process. Assessment of customer needs, formulating a plan of action, implement the plan, evaluate the plan, and revise the plan if necessary to achieve a measurable outcome is her blueprint for a successful business model. Her best practices were proven effective in growing sales while previously employed at a local independently owned specialty pharmacy and will hopefully continue to be lucrative as she assists in the streamlining of Pharmacy Advantage’s Therapy Management Services. Understanding the idiosyncrasies of the industry, possessing an aptitude for customer relation, encompassing the comprehension of a method for successful sales, are all qualities that Aimee brings to the Pharmacy Advantage family. As Marketing Specialist, her duties are comprised of several focus areas including public branding/brand recognition, social media marketing, acting liaison between patients, offices, and pharmacy, community outreach, charity involvement, manufacturer relationships, partnerships with non-profit organizations for funding resources, maintaining professional memberships (i.e. MSHO) and adhering to standards of accreditation (i.e. URAC). It is Aimee’s goal in this role to increase Pharmacy Advantages local and national visibility for providing innovative, industry leading specialty services for optimal therapeutic outcomes.